Waterless beauty is making waves, and we are here for it. Let's talk about why waterless is a big deal:
Most personal care products use water as the main ingredient—we’re talking 80-97% water use in your shampoo, face wash, and lotion. Why? Because it adds volume and texture to products. When you multiply that outrageous percentage with the $500 billion per year personal care industry, you realize how much precious water is flying around the world, adding to our carbon footprint and depleting our resources.
The projections for water scarcity are not fun to talk about, but if we ignore the truth, then we are part of the problem. By 2025, 1.8 billion people will be living in countries or regions with water scarcity, and two-thirds of the world's population could be living under water-stressed conditions.
Several big-name beauty companies such as L’Oreal and Unilever have made commitments to drastically decrease the amount of water in their products, which is great news. The Earth needs positive influences coming from the main stage to make real change happen.
In addition to depleting our natural resources, products that contain water must also contain preservatives because liquid can get moldy and harbor bacteria or fungus.
Many preservatives come in the form of parabens which have been known to cause hormone disruption and imbalance, thereby affecting birth outcomes, fertility, and reproductive organs.
In addition to human harm, parabens are also leaking into our oceans and hurting marine life. But here's a happy thought: When you use clean ingredients on your body and face, you're leaving a lighter footprint by not producing any toxic waste that goes down our drains.
Unfortunately, chances are, the more water you have in a formula the more preservatives are needed to keep bacteria at bay, and the more synthetic ingredients are needed to add texture, color, and scent.